<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/56853e09-92b2-4490-accb-d3618d94cc14/Info.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/56853e09-92b2-4490-accb-d3618d94cc14/Info.svg" width="40px" /> The following is based off of the Y Combinator Series A Guide. The team at YC suggest that founders should write an investment memo when pitching potential investors. The memo is intended to be sent to investors before meeting with an investor. The text below is directly from the original YC template.

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Introduction (roughly a paragraph each)

• What do you do?
• What problem are you targeting?
• How does the world work now in relation to this problem?
• How do you solve the problem?
• How does solving the problem change behavior and make you money?
• What is the scale of the opportunity?

Traction / Metrics

• Discuss traction up to now (include a chart).
• Discuss main related metrics, such as churn, ACV, rake.
• Discuss revenue drivers.
• What does go-to-market look like?

Challenges to Growth

• What's prevented you from growing even faster?
• How will raising money solve this problem?

Market

• Who are the customers?
• How do they think/act?