<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/56853e09-92b2-4490-accb-d3618d94cc14/Info.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/56853e09-92b2-4490-accb-d3618d94cc14/Info.svg" width="40px" /> The best way to start filling your Startup Lean Canvas is to define Customer Segments, Problem, Revenue Streams and follow the numbers.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/af0b2ba2-20b1-4161-9e99-3fd394874102/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/af0b2ba2-20b1-4161-9e99-3fd394874102/Tip.svg" width="40px" /> When you have more than 1 Customer Segments, it's helpful to give each segment a different color and that color to refer to that segment as the example below.

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2. 🔒 Problem

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/54479d1b-8dba-43f9-91b5-89abcd4cf0c3/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/54479d1b-8dba-43f9-91b5-89abcd4cf0c3/Tip.svg" width="40px" /> Specify customer problems that your product is meant to solve for them.

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Existing Alternatives

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/77492a94-efb2-4cea-8ad7-8b7ea5c6c4a5/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/77492a94-efb2-4cea-8ad7-8b7ea5c6c4a5/Tip.svg" width="40px" /> List your closest competitors that already solving the specified problems.

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4. 🔑 Solution

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a2ffc1bf-0fea-4f3d-8204-c4cb7e63bee1/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a2ffc1bf-0fea-4f3d-8204-c4cb7e63bee1/Tip.svg" width="40px" /> Explain what experience the customers are meant to have with your product/service.

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7. 📊 Key Metrics

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3d42c33c-3b7c-42a1-a151-fa7e535c057e/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3d42c33c-3b7c-42a1-a151-fa7e535c057e/Tip.svg" width="40px" /> Define key tracking metrics to measure the progress of your business.

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5**.** 🎁 Unique Value Proposition

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1df1023a-cc8b-4497-91d9-cc293d114f6c/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1df1023a-cc8b-4497-91d9-cc293d114f6c/Tip.svg" width="40px" /> Describe the uniqueness of your product and show its key difference from the existing alternatives.

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High-Level Concept

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a27154a9-bf24-4f54-b07f-2dfbdb72a038/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a27154a9-bf24-4f54-b07f-2dfbdb72a038/Tip.svg" width="40px" /> Shape a short and easy-to-understand statement about your product.

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Uber is like a taxi but cheaper, safer and more flexible.

9. 🧙‍♂️ Unfair Advantage

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e1cb7b18-fc90-4cdd-a608-71b318daca84/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e1cb7b18-fc90-4cdd-a608-71b318daca84/Tip.svg" width="40px" /> A special thing about your idea that your competitors are not able to copy or obtain in any possible way.

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https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f794d085-49cd-48d2-9ec0-e6f689869c70/Gray_Divider.svg

6. 📢 Channels

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86b3e8d8-4125-4d9f-abe6-40d81b045239/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86b3e8d8-4125-4d9f-abe6-40d81b045239/Tip.svg" width="40px" /> Specify communication channels to reach out to your target audience.

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1. 👥 Customer Segments

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d371bf13-f5d2-4b8a-b6a4-2be387f82ac9/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d371bf13-f5d2-4b8a-b6a4-2be387f82ac9/Tip.svg" width="40px" /> Narrow down customer segment as accurately as possible. Separate users and customers.

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Early Adopters

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/94c62925-c72a-4c54-a176-9b777ad47a91/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/94c62925-c72a-4c54-a176-9b777ad47a91/Tip.svg" width="40px" /> Specify the actual people who will be the first to use the raw product and provide feedback.

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8. 💸 Cost Structure

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/267be210-3f10-4584-a75f-2ebc3906a387/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/267be210-3f10-4584-a75f-2ebc3906a387/Tip.svg" width="40px" /> List fixed and variable costs.

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📚 Helpful Resources

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b90a6bb0-4f4d-423e-ae2e-3186d5fa8da1/Gray_Divider.svg

3. 💰 Revenue Streams

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/652cae85-ed2e-4a19-bd42-05b3b99b95bd/Tip.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/652cae85-ed2e-4a19-bd42-05b3b99b95bd/Tip.svg" width="40px" /> List the ways your product will generate revenue from each customer segment.

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https://s3-us-west-2.amazonaws.com/secure.notion-static.com/9bc74845-65a9-414e-90c3-c83ce1294d38/Gray_Divider.svg

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/036c082d-c18d-40df-b6ae-e20f611ef86a/Note.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/036c082d-c18d-40df-b6ae-e20f611ef86a/Note.svg" width="40px" /> If you need help filling your Startup Lean Canvas, DM me and let's have a chat!

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This template is part of Notion Startup, the fastest, easiest, and most organized way to plan, launch, and grow your startup using Notion.

Notion Startup - The best Notion templates for startup founders